Aviation experts from the U.S. Navy and the Federal Aviation Administration will be highlighted speakers at the International Helicopter Safety Symposium taking place in Fort Worth, TX, on Nov. 8-9. The theme of the fifth annual symposium for the worldwide helicopter industry will be Human Factors: our Collective Challenge – Our Individual Responsibility.
I am at the Aviation Distributors and Manufacturers Association (ADMA) annual conference this week. This morning’s opening business session featured a presentation by Rick Farrell with Tangent Knowledge Systems titled “Sales Has Nothing To Do With Selling.”
Farrell says that effective sales people aren’t the ones who spend their time trying to sell their products or services. Instead, they focus on learning about the problems the potential customer has and then communicating how their products or services can solve that problem.