PWI Boosts US Sales Effort, Adding Lance Lajara as West Coast Sales Rep

Lance Lajara joins Wichita, Kansas-based PWI Inc. as the U.S. West Coast sales rep for its extensive aviation lighting products. Lajara has experience working with and for aviation firms, so familiarity with the needs of the MRO marketplace PWI serves is immediate.

“I’m excited to be part of the PWI team and look forward to making contact with current customers and dealers as well as meeting new customers,” says Lajara. “Working with Eric Dahlinger and Mike LaPine in the Wichita office will be valuable as we continue to meet the needs of our aviation aftermarket customers. I’ll also be part of the PWI trade show team at MRO Americas and NBAA-BACE,” he continues.

“We are delighted to harness Lance’s talent as part of our sales team,” says Robi Lorik, PWI president and CEO. “With more than 50 years of aviation lighting product experience — both as an OEM supplier and in the aftermarket – PWI will continue to bring very compelling, high-value products to market to meet customer needs."

PWI has been an OEM vendor of fluorescent cabin lights for business jets such as the Dassault Falcon, Gulfstream, Cessna Citation, Lear jets and King Air turboprops for decades. PWI FAA-approved LED aviation upgrades can be purchased direct or through its authorized dealer and distribution network.

For more information, contact PWI at +1-316-942-2811 or contact sales at

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