TRAXXALL Welcomes Aviation Industry Veteran to Newly Created Role of Regional Sales Director, Europe

TRAXXALL, a provider of aviation intelligence — from essential maintenance tracking to sophisticated data analytics — announces that Ralph Henschen has joined the TRAXXALL team as regional sales director, Europe. Henschen's territory covers a large area, from Germany to Russia and Scandinavia to Turkey.

Reporting to the president, Henschen's mandate is to work with aircraft operators within his territory to increase their operational efficiencies and help them build better businesses.

Prior to joining TRAXXALL, Henschen was senior sales manager EMEA at RocketRoute, a provider of flight-planning services. During this period, he contributed significantly to the company’s growth, signing its largest clients. Earlier in his career, Henschen was group general manager at King Airlines and associate vice president at Arik Air. He continues to serve as a flight instructor for Airbus.

A German national, Henschen lives in Spain and speaks fluent English, German and Spanish. He holds a degree in telecommunications engineering and is a certified IATA auditor. Henschen is also a licensed airline transport pilot (ATP) on Airbus 330 and 340 aircraft.

“We would like to welcome Ralph Henschen to the TRAXXALL team,” says Mark Steinbeck, president, TRAXXALL. “As we continue to expand internationally, we are strengthening our sales presence to better serve our clients in Europe. Ralph has considerable experience across the region and appreciates how larger fleet operators aspire to improve their businesses. In addition, his experience as a commercial pilot gives him an exceptional perspective on the industry and how clients increasingly expect to derive intelligence from analytics to enhance their operations. His combination of experience and skillset make him an ideal addition to our team. We look forward to working with aircraft operators across the region and helping them build better businesses.”

Ralph Henschen may be reached at +34 639 075 975 or rhenschen@traxxall.com.