Sales Has Nothing To Do With Selling
I am at the Aviation Distributors and Manufacturers Association (ADMA) annual conference this week. This morning’s opening business session featured a presentation by Rick Farrell with Tangent Knowledge Systems titled “Sales Has Nothing To Do With Selling.”
Farrell says that effective sales people aren’t the ones who spend their time trying to sell their products or services. Instead, they focus on learning about the problems the potential customer has and then communicating how their products or services can solve that problem.